Privacy Policy

Last updated May 18, 2011

Our Commitment to Privacy

Burlington Industries Philippines Inc. and our brands, which include but are not limited to Burlington, Puma Socks Philippines and BioFresh (collectively, "Burlington Industries Philippines Inc."), value our customers and respect your privacy. We collect information about you in our stores and through our websites in an effort to improve your shopping experience and to communicate with you about our products, services, contests and promotions. As described in this policy, we may share your information among our brands and, under certain circumstances, with third parties that provide services on our behalf or with whom we have partnered to offer a particular product or service.

This policy describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties. Our policy also describes the choices you can make about how we collect and use your information. If our information practices change, we will post an updated policy on our website. You can tell if the policy has changed by checking the revision date that appears above. If we change the policy in a material way, we will provide appropriate notice to you. You may exercise your choices about how we collect and use your information consistent with this policy at any time.

If you have any questions about our privacy policy, please contact us as described in the section entitled, "How do I contact you?", below.

What kind of information does Burlington Industries Philippines Inc. collect?

We may collect personal information from you, such as your name, email address, postal address, phone number, credit card number, etc., when you visit one of our websites or stores, place an order online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. We may combine all of this information with information about you that we acquire from our joint marketing partners, from unrelated third parties, and from our other brands.

How does Burlington Industries Philippines Inc. use my information?

We may use your personal information in the following ways:

  • To process and fulfill your order, including to send you emails to confirm your order status and shipment
  • To communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications
  • To administer and fulfill our contests and other promotions
  • To help us learn more about your shopping preferences
  • To help us address problems with and improve our site design, products and services
  • To enhance your shopping experience
  • To analyze trends and statistics
  • To protect the security or integrity of our websites and our business
  • To contact you if necessary

You always have the choice not to receive marketing information or calls. For instructions on opting out, please see the section entitled, "How do I make choices about receiving promotional communications?", below.

Does Burlington Industries Philippines Inc. share my information?

We may share your personal information in the following ways:

  • When you provide personal information to one of our Burlington Industries Philippines Inc. brands (Burlington, Puma, Biofresh), we may share that information with our other Burlington Industries Philippines Inc. brands.
  • We may share your information with our service providers who manage our customer information and perform services on our behalf, such as fulfilling promotions, sending communications to our customers, conducting surveys, etc. We do not authorize any of these service providers to make any other use or disclosure of your information.
  • We may share your information when we team up with another company to offer or provide products, services, contests, or promotions to our customers.
  • We may share information about you if necessary, in our good faith judgment, to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Burlington Industries Philippines Inc. or others.

In the unlikely event of a sale or merger of Burlington Industries Philippines Inc. or any of our businesses, our customers' personal information and other information we have collected as described in this policy may be among the transferred business assets.

How do I make choices about receiving promotional communications?

Burlington Industries Philippines Inc. and our brands, including Burlington, Puma and BioFresh, want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, from one or more of our brands, you can let us know by contacting our customer service as described in the section entitled, "How do I contact you?", below.

Please be sure to include your full name, the email address and username you used when you registered with or made a purchase from the Burlington Industries Philippines Inc. brand. If you ask us to remove your name and address from promotional lists, we will maintain your name in a "do not contact" file to ensure that we can honor your request. It may take up to 10 days to process your email request.

We only send e-mail newsletters to those who have opt-in. You can opt-out of our e-mail newsletter at any time by clicking the "Unsubscribe" link at the footer of any of the promotional e-mails we've sent you.

How does Burlington Industries Philippines Inc. protect kids' privacy?

Burlington Industries Philippines Inc. is concerned about the privacy and safety of children when they use the Internet. We will never knowingly request personally identifiable information online from anyone under the age of 13 without prior verifiable parental consent. Our websites are general audience sites and are not targeted to or intended for use by children.

How does Burlington Industries Philippines Inc. use cookies?

Our websites use "cookies," which are small data files that are stored on your computer when you visit a website. Cookies enable you to shop on our websites and may be used in a variety of ways to enhance or personalize your online browsing and shopping experience.

For example, we may use cookies to enable you to use certain website features, remember the items in your shopping cart, store your preferences, recognize you when you return to our website, track your orders, and monitor and maintain information about your use of our websites. Cookies may also be used to collect transaction information needed by a scrip or loyalty program to which you have authorized us to provide your personal information. (See the section entitled, "Does Burlington Industries Philippines Inc. share my information?", above.)

You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. If you do not accept cookies, however, you will not be able to access your account information or make purchases on our websites.

How do I know my personal information is secure?

We do our best to provide you with a safe and convenient shopping experience. We have in place certain physical, electronic, contractual, and managerial safeguards to protect the security and privacy of your personal information.

When you enter your personal information on our websites, we use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. To make sure you are accessing our secure server before you submit personal financial information, look at the lower left-hand corner of your browser. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. To double-check for security, look at the URL or Location line of your browser. If you have accessed a secure server, the first characters of the address in that line should change from "http" to "https."

If for any reason you cannot access the secure server, or if you're not quite comfortable shopping online at any of our websites, please feel free to place your order with us by contacting us. See the the section entitled, "How do I contact you?", below.

What is "phishing"?

"Phishing" is a scam designed to steal your personal information. If you receive an email that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through email.

What about links to other websites?

For your convenience and information, our websites may contain links to other sites, which may have privacy policies that differ from our own. We are not responsible for the content or practices of any linked site. We recommend that you review the privacy policy of any site that you access through our sites.

How do I contact you?

You can get in touch with us or see a listing of our contact details by clicking on the "Contact Us" link located in the footer section of the Sites.